Internet Marketing - Artificially Intelligent WebsitesWebsite Marketing is a significant concern for many of my clients and those in the small to medium business community out here in Orange County where I have my business.

For many, the first concern when building an online presence is figuring out how to build the website.  During this process, they realize that ‘what’ they put into the website can be as difficult, or sometimes more difficult, than figuring out what the website is going to look like.

When you step up to figure out your Website Marketing Tactics, many times one will get overwhelmed with terms such as Search Engine Marketing and Keyword Phrases and quantity of keywords per 100 words (keyword density) comments.

Remember, the first and most important feature of your website is to increase revenue and/or decrease expenses (usually through online “serve yourself” support).  However; a corollary to this statement is that you must provide a better user experience in order to accomplish the first objective.  If your website does not allow clients to locate the website, and once there to understand how to locate what they are looking for, then you have substantially hampered your efforts in website marketing.

For this post, I am going to discuss keyword phrases.  When thinking about how customers talk about your business, or create interest in finding your website, you have to research and figure out what terms (keywords or keyword phrases) they will search on in order to locate your website.  This set of terms, or keyword phrases, will be the basic foundations of each of the posts (pages) of your website in order to generate a higher ranking in relevancy for the search engines.

Here is a link which discusses some of the basics of keyword phrases.

Specifically, when writing posts (pages) on your website, you need to not only know what keywords you are targeting (and which ones are relevant for your whole website), but also the following four keyword strategies:

  1. Keyword Density – how many times your phrase is used divided by the total amount of words in the content
  2. Keyword Prominence – where you place your keywords (in the Title? H Tags? Meta Tags?)
  3. Keyword Frequency – Number of times a particular keyword phrase has been repeated.  Too many can penalize you (called Stuffing Keywords).
  4. Keyword Proximity – How close and in what order the keywords are in

Finally, when building a properly SEO indexed page which focuses on keyword phrases and their relevance in website marketing think about the placement within the page.

Similar to item #2 listed above, the keyword phrases need to exist in the Title, Subtitle, Summary and Headings if at all possible (without Keyword Stuffing).

For a more in-depth explanation click on  SEO and Keyword Phrases to read a knol about the subject.

If you have any tips or tricks, just mention them in the comments below!