It is with some chagrin that I admit the following:  I have not used Google to my best advantage and I want to pass on a few pointers so that you can step up your research a notch.  When used for your Search Engine Optimization, this trick can save you a lot of time, energy and frustration.

For a long while, I have not paid too much attention to the advanced search features of Google.  Usually, I am really good at getting what I need by just using phrases.

I have been building database programs over 20 years of my life, and it seems some of the reporting and filtering skills have paid off for me, until now.

Many times, I might want to find out what others are talking about related to a topic and I find that some of the best points of interest are in the comments sections on blogs.  This is certainly important when you work on your Search Engine Optimization for the website.

In order to find these comments, I have (up to this point) used the generic Google search input box.  Occasionally and very rarely, I would use the advanced input box (seen here).

The one ‘secret’ that I would use often was to put phrases within quotation marks to make sure Google did not parse out the phrase when I had an expectation someone would use the phrase in question.

Now, it was pointed out to me how one could really use Google to locate specific types of pages for use when creating Search Engine Optimization backlinks.

The tactic is for another post, but the short-short version is this:  Find a blog about your subject which allows you to type in comments, but doesn’t require you to sign-in.  Once you find them, create a comment which has a link back to your website in order to both add content ‘out in the wild’ associated with yourself (don’t spam the blog), but also to create that ever important backlink on a content relevant website.

You can use the advanced tab for this, or use Googles search box with specific variables as a shortcut.

The first variable is “site:”, for example, if you only want sites which have the edu extension, type in “site:.edu” then your phrase of interest.

The second variable is mentioned above, put your exact phrase in quotes so that Google is looking for specific content.  For example “post a comment” on a webpage is a great indicator that you can write … well, comments on the page.  If you want the phrase to be EXACTLY like you type (no synonym substitution), add the “+” sign in front of the phrase.  You might want to do this when finding exact Search Engine Optimization terms.

The third variable is the “-” sign, meaning ‘don’t include pages which have this phrase.  In our example, we do not want web pages which have turned off, or closed, their comments.  We would include the phrase -“comments closed” to accomplish this search.

Finally, our last variable is INURL, used like this inurl:blog.  So, we are looking for pages which have the phrase after the colon inside the URL of our request.  In our case, we want the term “blog” to show up.

So, our new search term to locate very specific pages which allow us to comment (and create backlinks) of interest for Spa’s comes out like this:

Google Search:   site:.edu  inurl:blog   “Post a Comment” -“Comment’s Closed” “Spa”

My return links were .EDU locations which talked about Spa’s

Hopefully, this will give you some idea’s on how you might use this trick to find conversations you can use, and be a part of, which will help your sales and marketing success.

(Note:  This post was significantly encouraged by an email from Andy Jenkin’s Blog I received where he was telling us about yet another opportunity to sign up for someone’s information.  While I find Andy’s information compelling, creative and often thought provoking, I admit I did not sign up to get the affiliate’s free 21-page report as I am overloaded on emails from people as it is.)