There are many SEO elements that you’ll feel comfortable doing, but you may find that you need the professionals’ help with some of the elements. The advice in this article could be just what you need to move forward.
Many believe that keywords in their comment tags will create a more visible site. Instead, focus on the content that is within your site, especially the opportunity all of those ‘new and used’ car pages provide!
Site maps go a long way towards increasing your traffic. This sitemap page gathers every link on your site, all in one place. Visitors can use the site map to navigate your website. The more navigable your site is, the more traffic you will get.
This page, usually named “sitemap.xml” is easily located and viewed with any present day web browser. Just type in your website url and add “/sitemap.xml” and see if you get a page looking like this (on the right).
This text is used by Google and other search engines to make sure they know of the pages your website is making known exist.
Great Titles, Fresh Content
Write your title with a focus on your pertinent keywords so that you will receive the highest response from SEO. Make sure this title tag is on every page of your site in order to link them together. If your company has a name, it should be placed on a title link at the end so that they can be connected together. Without a well branded company name, it should not be expected that customers will search for your business this way.
Spiders sent out by search engines are constantly on the lookout for fresh content. A blog is an excellent way to attract these spiders because you can update it constantly. Not only that, if your articles are really good, other people will publish your links. The people who chose to share your articles will come back to your site, and their friends will too.
Use descriptive title tags so that the search engines can easily find and read your content. Use 60 characters of fewer because search engines typically will not display any more content than that. They will also give text or terms coming after that point less weight.
Be careful using the CMS (Content Management Systems) used by a large amount of Automotive Dealers today. Many of these systems default to placement holders (for example “::address::”) for description, titles and other SEO areas on pages.
While better than nothing, it hurts your SERP (Search Engine Results Page) a large percentage of your pages all have the same basic information. Not only does it hurt the SERP, but should a potential customer see the description in their results, it could turn them off because it will not be relevant to what their are searching for!
Be sure to put your keyword in your site’s page title. Your title should be attention-grabbing and relevant to your content, in addition to containing keywords, since it’s the first thing a visitor will see when deciding whether to visit your site. This ensures that you get hits based on keywords and search results.
Make sure you implement the use of social networking sites as a means to improve your SEO. You can interact directly with clients through Facebook and Twitter, while YouTube makes it easy to promote products through instructional videos.
Make the most of your meta description tags. They are useful to reach your search engine ranking goals. These description tags are a great value, as they are easy to add and improve ranking. The meta tag should be brief and relevant. Descriptive tags will go a long way in bringing visitors to your website. Your descriptions can lure visitors away from higher-ranking pages, so do not skip this important step.
Use the “alt” tag on webpage images to maximize SEO. Alt tags are basically a substitute for the image. This text is used if a visitor has chosen not to allow images. Search engines dig through and read the alt tags so ensure that they contain your vital keywords. This should certainly be relevant to the types of cars and brands your Automotive Dealership sells.
Your website design should focus on maximizing your use of keywords and attracting your target market. Continually update your site’s content with article that include your keywords. Use them in links, image titles and anywhere else text is needed so that you can show up more in search results.
These tips will assist you in getting higher rankings, not only as you begin, but in the future as well. With the right SEO efforts, which should not be very difficult to learn, your rankings can dramatically increase.