Welcome to The Google Marketing Podcast!
We are very happy you have found the podcast and hope that the information, tips and suggestions we include in the weekly podcast will help you acquire new leads, opportunities and customers! As we build the episodes list, you will find links below to download the episodes, connect to iTunes and other materials to help you get the most out of your digital marketing efforts!
TGMP 01 – Starting Smart with Google Adwords
Start with the Right Foundation to Be Successful with Google Adwords and Digital Marketing
In this episode of The Google Marketing Podcast we discuss how to start your Google Adwords account right.
TGMP 02 – Lets Talk Ad Groups
Google Adwords Organization is the Foundation To Success
In this episode we discuss the structure of a Google Adwords Campaign and how a ‘theme’ is used to help keep your CTR ‘up’ and your CPC ‘down’. It’s all about relevance and relevance is all about groups… Ad Groups!
TGMP 03 – It’s All About Keywords
To Get the Right Adwords Results, You Have to Know the Right Questions! In this episode we discuss keywords and how to set them up, review the results, bid and figure out what keywords might work for your company. It’s all about answering the right questions your clients ask, and those ‘questions’ are keywords!
TGMP 04 – Pull Them In With Ads
In this episode we discuss Ads, The Critical Component and Your ‘SalesPerson On The Net’ representing Your company.
In order to get the leads, you have to give them a reason to contact you. Lousy Ads = Lousy Leads! Join us on this podcast to discuss Tips, Tricks and Tactics to help you build better ads for your Adwords Campaigns.
Discussed in The Google Marketing Podcast Episode 4 “Pull Them In With Ads”. We’ve just modified it slightly to look a little nicer and fit on one page. Download Here
TGMP 05 – Bad Landing Pages = Bad Sales
In this episode we discuss Landing Pages, The Sales Closer for Your Digital Marketing.
In order to get the next ‘conversion’, you need to ask! Also, don’t forget the conversion code as well. Join us on this podcast to discuss Tips, Tricks and Tactics to help you build better landing pages for your Adwords Campaigns.
TGMP 06 – Winners Know Reporting
In this episode of The Google Marketing Podcast we discuss Google Reporting – The CFO of Your Marketing Effort. Also, we have a special guest interview with Paul Deraval of Ninja Cat, a great Third Party Google (and Bing … and Call Solution Providers… And..) Reporting Tool that saves both time and aggrevation when pulling data together from your Google Campaigns.
TGMP_06_Winners Know Reporting (PDF Transcript Download)
TGMP 07 – How Do You Make Money? Optimize!
In this episode of The Google Marketing Podcast we discuss Optimizing your Adwords Campaign. Also, after the end of the normal podcast there is a discussion where they scratch their heads on a ‘disapproved ad’ which is receiving impressions in a Video Campaign.
TGMP 08 – Guru’s Love Remarketing And So Will You!
In this episode of The Google Marketing Podcast we discuss Google Remarketing – The SalesPerson Who Keeps Calling On Your Potential Customers. Also, after the end of the normal podcast we discuss an issue with YouTube Statistics Reporting.
TGMP 09 – Amazing! YouTube CPC Lower Than Adwords!
In this episode of The Google Marketing Podcast we discuss Google YouTube Ads – How To Fish In Someone Else’s tank. Also, Mike shares some ways you can save money by not making the mistakes he did on his early YouTube Campaign(s).
If you want to know some of the ins and outs of using YouTube Ads for your company, listen to this weeks edition!
TGMP 10 – Using Facebook to Feed Google – Make Your Marketing Sharper
In this episode of The Google Marketing Podcast host Mike Anderle, a certified Google Adwords Expert discusses Google marketing news and how to use Facebook on the front of your sales funnel.
If you want to know some of the news in areas outside of just Google Adwords, plus ins and outs of using Facebook Ads at the beginning of your sales funnel, listen to this weeks edition!