Unfortunately, technology has provided us a way to do so much more, with less time and across many more areas of knowledge however; it causes us to have to do so many more smaller and dissimilar tasks to get our jobs done.
The best tools (from either the future, or the past) are simple to use, easy to understand and work effectively to save us time and effort.
For websites, the core tool we need to make creating, updating and editing a website is a Content Management System (CMS).
Enterprise ready CMS tools came together to allow those with less technical expertise, and more content knowledge to create the content without needing to know the technical software. These tools (10 years ago) cost well into the hundreds of thousands of dollars.
Now, the most popular Content Management Systems are free.
You can look at Joomla, Drupal, DotNetNuke, WordPress and others. All of these systems will help you create a compelling website, without having to learn how to integrate static HTML, database connectivity and SQL query requests.
You will want to know that the CMS you choose is freely extendable, easy to use, supported by a significant user base (or larger company), has many themes or is easily skinnable (to change the look of your website) and offers some sort of easy way to add functionality.
I have chosen to use WordPress for all of our clients websites. From the easy to learn and use interface, admin support, huge theme repository and active 3rd party plug-ins activity WordPress is a powerful and fully mature CMS today.
With a little over 11.4 million active installations, and over 28,000 extra downloads daily, WordPress (now at version 3.01) has become one of the top (if not the top) CMS in use today.
Not only for smaller and mid-sized companies, WordPress is used by world class companies for some of their web needs including: UPS, Coca-Cola, Harvard University, People Magazine, GE and the United States Navy.
In order to create an Artificially Intelligent Website, the foundation is a powerful and easy to use Content Management System.
This tool allows our clients to create more content to drive more opportunities in Social, Search Engine and eMail Marketing simultaneously without hiring costly I.T. staff or huge graphic budgets for their websites.
The website should be about creating relevant conversations with new and existing clients. When your website integrates with Twitter, Facebook, Linked In, Google and Bing to promote your latest post, you have effectively supercharged your marketing, increased your sales options and decreased your time and effort.
All of this while needing the same amount of knowledge as using Microsoft Word.
Consider implementing an Artificially Intelligent Website to bring the power and opportunities back to your marketing and sales people. Get those on the front line empowered to drive your company to the next level.