Google

Testing the SEO of your Post or Article

Welcome back to our fourth of four parts of Your Website On Google.

This week we are going to talk about SEO tips and tricks and Scribe – a feature (Integrated into WordPress if you care to) which will help “test” your post.

I realize (belatedly) that I am out of sequence from my expected path I mentioned in the first part of this series Your Website on Google.  This weeks article and last weeks were switched, sorry!

First, let me explain a little about what Google wants to accomplish for their customers.

Anybody who uses Google to search is a customer of Google.  You might be thinking the customers are all of the companies which purchase ads through their system, however; they would be a client (in my mind).  Without making their customers (you, me, anyone who uses Google to search) happy by delivering relevant content on our search phrase, we would leave Google and start using another search service.

If we leave Google, their business goes down the tubes, quickly.  No one searches, no ads to serve!

So, at the core, Google is required to find, filter and deliver relavent results about a search term to their customers.

Your job, then, is to create content which Google views as relevant in order to be a higher result in their search engine.

Remember, Google has over 200 different variables which go into how they determine your relevancy. How can you figure out (easily) how good your content is on the mark?

The Basics of Good SEO Content

  • Excellent Domain name relavent to the subject (if you are lucky)
  • Website Title supports your efforts
  • Your Page name is relavent to the subject
  • Your Meta Description is built to entice those who read it to click on your link
  • Your Content has the appropriate Word Count and your pre-determined search phrases are included the content an appropriate amount of times
  • You have used Headline phrases appropriately to help organize your content

These (and other) items are all steps to consider when writing your code.

If you would like a tool which will preview your content, and then offer suggestions (or tell you how close you are to writing a quality SEO page), check out ScribeSEO.com

Here is a breakout of what Scribe can do for you (taken from their website):

  • Optimize content faster
  • Eliminate guesswork about keywords
  • Employ SEO best practices
  • Preserve maximum readability
  • Increase targeted traffic!

Is it free?  No!  In fact, Scribe can be a little pricey if you are just doing a blog on the side without any expectation of monetizing the content.

However; if you know your time to money ratio (how much your time costs you) – this will become a straightforward decision.

There are many different ways to learn how to create SEO compliant content.  In fact, just search Google for SEO Tricks and you will quickly receive many including:

Search Bliss – SEO Tricks – Web Optimization Tricks

95 SEO Tips and Tricks

Top SEO Tips and Tricks

Hopefully, I have explained some of the basics about creating SEO compliant posts.  I have told you about a tool (I’m sorry, but you will have to pay for it in time – There is a free evaluation sign up) called Scribe to help show you how to write SEO compliant articles, and I have pointed you to 3 prominent sites which give you tips and tricks to write articles, web pages and posts which the search engines will find easy to index.

If you have any tips or tricks you wish to mention, just add to the comments on this article!

By the way, when using Scribe to test this article, here were the results :

100%!

Title
  • Title contains 53 characters, which meets recommendation.
  • Title contains 12 words, which meets recommendation.
  • Title contains Primary Keywords, which meets recommendation.
  • Title contains Primary Keywords at the beginning which meets recommendation.
Description
  • Description contains 86 characters, which meets recommendation.
  • Description contains 2 Primary Keywords, which meets recommendation.
  • Description contains Primary Keywords at the beginning which meets recommendation.
Body
  • Body contains 611 words, which meets recommendation.
  • The keyword density falls within the recommended maximum of 5.5%.
  • Flesch Reading Ease Score is 58.99 which indicates the readability of your content is “fairly difficult.”