Susan WojcickiIt wasn’t that long ago that Susan Wojcicki  became the new CEO for YouTube (she was SVP for Google Ads) and already we are seeing changes!

With all of her experience in the Google Ads area, I was expecting to see some ‘good things’ happening in the video campaign arena, and the YouTube team hasn’t made me wait too long.

Starting April 2014, all new video campaigns will use new campaign settings and simplified ad formats. At the same time, you’ll have access to an upgrade center where you can upgrade any or all of your existing campaigns to the new functionality. Starting May 15th, all campaigns will be automatically upgraded.

Keep in mind

Your bids, budget, and historical performance data will not change when your campaigns are upgraded, whether automatically or manually. You will not lose the ability to run ads on the YouTube Search Network, and you will not lose any ads or targeting criteria associated with your existing campaigns.

Here are just SOME of the changes happening:

Feature or functionality What it was before What’s changing
Network settings You selected the networks in the ad settings. You can select networks in the campaign settings instead of in the ad settings.
Ad formats You could use the in-stream, in-display, and in-search ad formats. The in-search ad format will become part of the in-display ad format. This means the only ad formats available to you will be in-display and in-stream.
Placements Placements were restricted to the network they applied to, regardless of the networks you had chosen for the ad. Placements now apply to either the YouTube Videos Network or Google Display Network. Adding a placement will not opt you out of any network, but will only restrict ad serving on the network you select.
Keywords You entered search keywords separately from content keywords. The Keywords box under “Targeting people who are searching” will be replaced by one box for both search and content keywords.
Targeting The “Target people who are searching for” and “Target people watching content” settings were separate. The “Target people who are searching for” and “Target people watching content” settings will be combined into a new setting called “Targeting.”
Bid by format You could enter bids separately for in-stream, in-search, and in-display ad formats. You can now bid separately for only in-display and in-stream ad formats.
Performance report for keywords Performance reports for YouTube keywords and Display keywords were located in different tables on the Targets page. Performance reports for YouTube keywords and Display keywords will be located in one table on the Targets page.
Graphs Reports were visible for in-search, but they were identical to in-search on the YouTube Search Network. All references to the in-search ad format will go away, but the data will not. References to the in-search ad format will be replaced by “in-display on YouTube Search.”

What is not changing

Your bids, budget, and historical performance data will not change when your campaigns are upgraded, whether automatically or manually. You will not lose the ability to run ads on the YouTube Search Network, and you will not lose any ads or targeting criteria associated with your existing campaigns.

If you would like the complete breakdown, jump over to https://support.google.com/adwords/answer/3481092 and read all about it!