Why are you any different from your competitor? How can you let the face (or faces) of your company speak to potential clients and start engaging them with not only the intellectual benefits of working with your company, but grabbing them emotionally?
How you ask? By adding video to your website.
It isn’t too difficult to add video to your website
There are many different ways to add video to your website. I am going to discuss a few obvious simple choices and move forward with you on explaining why you might want other options.
First, you have to capture the video. Remember, you do not need to have Hollywood quality in these video’s. While you need to make sure the basics are taken care of (don’t have a shaky picture, make sure the audio is good quality and do not say ‘Um’ a lot) you do not have to make a movie. Keep your video’s 1-3 minutes in the beginning.
The idea is to engage your prospect or client, not tire them out.
Use one of the following ideas to easily add video to your website:
- Use a hand held video cam (Flip, Kodak Zi8)
- USB cam for your computer
- Web cam from your laptop
- iPhone (or other smartphone) video capture capability
- Computer screen capturing software and a microphone (this doesn’t allow you to create a human relationship as well since you are showing any ‘faces’ at this time).
Personally, if you have nothing at the moment, look into the Kodak Zi8 and add a microphone to get decent audio. This setup is less than $200 and you get both stellar video, but the needed good audio as well since the Zi8 has a microphone-in jack.
Two free choices to edit your movie include iMovie (Mac) and Windows Movie Maker (Windows), however; if you are interested in more powerful options, you might review the Wikipedia article here http://en.wikipedia.org/wiki/List_of_video_editing_software or Google “Video Software” and you will receive a huge amount of links to review.
Personally, I am using iMovie on my Mac, and considering upgrading to Final Cut Express. I have heard the the latest version of Adobe Premier is a solid video solution on the Windows side. I haven’t used anything on the Windows side in a couple of years so I have no suggestions, sorry.
Have Something Compelling to Say
Be respectful of the viewers time. Do not just have a 1-3 minute commercial unless you have titled your video as such. Prospects are looking to solve a problem (usually) so give them information which helps them with their problem. If you can be a little entertaining certainly do so! Edutainment is a solid way of engaging prospects and encouraging them to continue watching other video’s.
You do not have to tell them how to fix it exactly, either. For example, a handyman company could consider doing short videos on how to use a hammer, how to sharpen a saw etc.
Remember, you want to encourage them to interact with your (virtual) representative often (by watching more video’s) and hopefully encouraging their friends or business contacts to do the same.
Use Video Services
Do not consider hosting the streaming video yourself. The potential of using up bandwidth and overwhelming your server (or hosting provider) if your video goes viral is too great.
If you are going to build a more educational ‘show’, consider Blip.TV as a hosting service.
If you have the money (less than $100 a year), then consider Vimeo.com as a hosting service.
If you have no money, or (see below) are thinking of SEO consider YouTube.
You Can Get a Lift with Google
Finally, I have a love-hate relationship with YouTube. First, I do not like the fact that Google (YouTube) keeps a ton of rights to your video when you upload content to their website.
However; if the keyphrase you are looking for has no video results, you have a very good chance of getting a search result on page one by loading up video’s in their video service.
So, while this is an option, I really hate having to use it at times (not that it has stopped me depending on the client, I just don’t like it).
Embed in your Website
Whatever method of video capture, editing, and hosting you use WordPress can then present the data by holding the EMBED code on the page or post.
Once you have finished the upload, the hosting provider should provide code similar to these:
Vimeo: iframe src=”http://player.vimeo2.com/video/9079659″ width=”400″ height=”250″ frameborder=”0″ /iframe <p><a href=”http://vimeo.com/9079659″How to create a website in 9 minutes</a> from <a href=”http://vimeo.com/user3069436″>Michael Anderle</a> on <a href=”http://vimeo.com”>Vimeo</a>.</p>
You will embed this code using the HTML tab for the Page or Post you are working on. If you have issues, try installing the Raw HTML plugin and turning clicking the first option (disable WPTexturize) and this should fix the issue.
Also, there are a LOT of additional great video integration plugins you can use with your WordPress install. So consider taking a look at a few and trying them out as you increase your sales by adding video to your website.
Finally, realize that this effort is just that, a little effort. While it is certainly easier than just a couple of years ago, you won’t generally accomplish this your first few times in an hour. Eventually, however; you will be able to get your video’s moving along pretty well as you get more practice.