MINI ( does a LOT of things right.  One of them happens to be knowing their audience.

If you like the MINI brand, chances are that you are a little edgy and have a strong desire to be unique.  My client, Crevier MINI ( is an Orange County based MINI dealership which focuses on delivering a purchase experience where you feel like you are working with your family.

Here is a small video Simple Steps I.T. put together to help them promote their recent Rocks the Rivals tour which included a car uniquely designed to promote the ‘Starchild’ of Kiss (Paul Stanley).