MINI (www.miniusa.com) does a LOT of things right. One of them happens to be knowing their audience.
If you like the MINI brand, chances are that you are a little edgy and have a strong desire to be unique. My client, Crevier MINI (www.creviermini.com) is an Orange County based MINI dealership which focuses on delivering a purchase experience where you feel like you are working with your family.
Here is a small video Simple Steps I.T. put together to help them promote their recent Rocks the Rivals tour which included a car uniquely designed to promote the ‘Starchild’ of Kiss (Paul Stanley).