RSS is Really Simple Syndication.  Effectively, it is a way to publish your content to be consumed by other vehicles (such as RSS readers, or services which use your RSS feed).

Why should you care?  Well, because with the power of RSS and MailChimp, you can pretty much automate your email list administration and delivery!

One of the vehicles which drove marketing in the last 10 years is email distribution.

One of the biggest problems with the Internet these days is a glut of email.

However; just like direct mail, there will always be those who prefer this marketing vehicle to receive your information.  It does not take much to automate this process (nor much money) and the value of a qualified email list is almost equivalent to money in the bank.

Check out MailChimp, you will find one of their services will pull a RSS feed from your website and aggregate the information into an email and send it to your list.

So, if you stay the course by publishing 2 to 3 times a week you can effectively “email” this content to your list once a week automatically.  You don’t have to setup new software, you don’t have to dream up new content.

The cost?  You can try it out Free for less than 500 names (and they will put a MailChimp plug (not horrible) in the bottom of the email).  For less than 2,500 names you will be charged $30.00 a month.  See the website for other rates.

One nice feature is that you pay by the names, not the quantity of emails.  So if you have 2,000 names and you mail 4 times a month you are still only charged $30.00.