Automotive SEO ScrewdriverYou may find it helpful to hire an outside organization to handle at least some of your automotive dealership’s SEO. This will enable you to focus on key elements of Internet Marketing while leaving time to make modifications to your site. The tips gathered here can get you right into the SEO game.  If you are tired of using big-box automotive marketing companies that just throw your account into a outsourced assembly line SEO group, call us at Simple Steps I.T. – we fight for our dealers all day, every day.

Search Engine Success for Automotive Marketing

TIP! Attract traffic by attracting search engine spiders. Be sure your website is spider friendly for the best in search engine ratings.

Search engines are the best way to get your site seen. Make your website easy for spiders to crawl, in order to maximize your site’s search engine ranking. Search engine spiders are only able to analyze text; therefore, all images and video on your site should be tagged with text. Each description should include generous use of keywords.

However; with the EMD update Google put into place late September 2012, pushing too many key words and LSI keywords can get you penalized.

A product feed is an effective way to grow your client roster and attract a larger number of visitors to your website. Product feeds list details such as images, descriptions and prices about the products and services you offer. Make submissions to shopping comparison sites and all of the major search engines if possible. Customers will also be able to use a feed reader to subscribe to the feed.  If you don’t have this capability on your Dealership’s Portal Software, consider using WordPress and a subdomain to help you out.

Use the language meta tag if your website content is in a different language than English. You will raise your search engine rankings for that language by using this feature.

TIP! It is very important to have descriptions of you links in “alt” tags. These tags show what an image should be if it doesn’t load, or the visitor has disabled image display in his or her browser.

When you are brainstorming the keywords you want to promote, think like Joe Public rather than an industry elite. People will use easy terms when they are looking for something.

When search engine optimizing your content, it’s essential to pay attention to the density of your keywords. The total use of keywords on any given page should be less than 10 percent.

Your specific keyword, now, needs to be under 2% based on early feedback from the latest Google update.

You can create a robot text file. txt file and adding it to your root directory. The search engines’ automatic crawlers check this file and ignore any files and directories listed there, speeding up their progress.

Most Automotive Dealership’s really don’t spend any time working on creating their individual car pages as unique.  Those Dealerships’ who ‘get it’ will run away with the prize EVERY TIME.  Ensure each page is unique! The titles of your pages are of particular importance. Titles play a vital role in search engine optimization. Titles should always include the focused keyword to ensure the highest ranking possible.

On-Site SEO

TIP! Never ever duplicate any content on your website, or Google will penalize you for it by reducing your page rank. When you write about something fresh, you should bring new people in.

Use good, descriptive text for your site’s title tag so search engines can figure out the relevance of your site’s content, and display your site in lots of search results. Search engines usually will not show content past 60 characters. They will also give text or terms coming after that point less weight.

Use keywords that best describe your locality, brand models and your service capabilities. This will bring the interested visitors to your site and raise your rankings with those little robots that weave through the Internet. You want the people most interested in what you are providing to be able to easily find your site.

Use the tips offered here as a stepping stone to higher site rankings and great success for your business. High rankings are the goal, and quality SEO practices, once learned, can help accomplish