The Google Marketing Podcast

The Last Part with Jordan on Google Adwords Reporting

Mike: Also, another thing is related to this, or tangential; you can have a role that’s associated with ,say, an account that has reporting-only capability.

Jordan: If you have a client, you don’t want them to have accessibility to an account, because typically, people will think, “Oh, you know what? I think I can make this better. Let me go in here and hit the lead.” Well, we have a problem now. So you want to make sure that, if you have a client that you’re working with that isn’t as tech savvy as you are, you probably want to only give them reporting access. Email them a report every month, every week, every two weeks – whatever you want to do – maybe every day, if they want one every day. Whatever you want to do, you can kind of figure it out from there, but if you don’t do that stuff, you’re going to have clients who are going to be angry at you. Reporting is huge.

If you don’t want someone to have access to their account, you’d better have some kind of reporting to show them. Otherwise, they’re going to say, “What is this guy really doing with my 10 grand, 20 grand, 30 grand, 60 grand a month? What is he really doing with that?” So, keep that stuff in mind, because people will call you out when it’s their money. Trust me. They will.

Mike: Well, the other reason that I mention this is that I’ve encountered some clients when I’ve talked to other small businesses, and they explained to me that they have someone already doing their system, but they will not give them any more information than something that’s very high level. Is this kind of how you’re going up? Is this kind of how you’re going down? Is this kind of where you’re going? And it will all be rolled up data, there won’t be any details to it, and occasionally, the argument or the excuse that they’re telling them is, ‘Well, we can’t let you look into the account, because you could see something else, or you could flab this up, or you could mess up that.” Oftentimes – almost always – that’s not true. There is a reporting-only capability, and that’s why I want to make sure that’s listed in our website.

Jordan: Exactly. Always remember that stuff. There are four different categories to go in. If you want someone who has standard access, or just read-only access, or just one of some of the reports, just know which reports you’re sending people; don’t send them the wrong report that’s tied in to wrong information, because one wrong report, and you tell them, “Oh, this isn’t what this means; it doesn’t mean that!” there goes your credibility.

Mike: Uh-hmm.

Jordan: It’s always down top to that of that stuff. It’s really easy, all you have to do is just make sure you’re paying attention to the details, and you can’t go wrong. Just don’t be lazy.

Mike: This is actually a little bit quicker discussion on reporting. There’s a lot of information. I will have this podcast transcribed and then proofread and edited and put back up, so that you have a document that you’re able to follow along with while we’ve been talking here. Do you want to put it in front of a screen and go through your own AdWords account? That’s probably going to take at least a week or two to get that up; if you’re looking for that, just go to or, and look on that page. You will be able to find that transcript as soon as we have that here. Otherwise, Jordan, thank you so much for joining us this week and discussing the reporting for us.

Jordan: No problem! I appreciate your time, Mike, and I appreciate all the listeners’ time, and Ihope you guys will be listening to the next one.

Mike: Absolutely! Yes! Next week, we’re going to be discussing a little bit more about trying to make your account more effective and efficient, what you can do to try to get your CTR up and your cost per click down, and we’ll move forward. So, listen to it next week -The Google Marketing Podcast. Take care. Bye!

Jordan: Take care. Bye.