Artificially Intelligent Website – Pages
We discussed in our last segment about taking the time to think through the menu structure, the flow, of how to encourage the use of the content you have placed on the website. From the content you create a relevant reason for the prospect to interact with you online.
The file most websites are familiar with is the ‘page’. The page is simply the location and information served up to the prospect when they click on a link whether from your menu, a hyperlink within your website, or from a link located on a different website (Google, eMail, etc.).
Now, in WordPress as the foundation for your website, there is often confusion between what a Page is, and what a Post is and how they are different.
Pages are the basic, do not change information about your company, products and services. Example pages include:
- About Us
- Contact Us
- Our Team
- Our Vision
When you create a page, you are expecting that page to stay relevant the life of your website.
You could, for example, change information on a page (you might change contact information on your Contact Us page), but you will almost always need the information on your website.
Often, you will direct individuals to your Home page which has a defined layout when building a business website. For blogs, they most often will show their posts (the next article) on the home page because what they are writing about most recently is the most relevant information they have to deliver. This isn’t true for a business website.
For a business website, consider the following aspects when designing what to place on your Home page:
- Call to Action
- Contact Information
- Keep in Touch actions (Twitter, Facebook, LinkedIn, Email signups)
- Most recent posts showing (keeps new content rolling through your homepage)
- Video options
- Market Updates (for example, for a mortgage company, the most recent Mortgage Loan Rates)
- Links to other areas on the website (Products, Services, Support FAQ’s)
Each of your pages should have a purpose which include:
- Creating excitement about your products or services
- Educating your clients about your market
- Providing information to reduce anxiety when a prospect wants to learn more about your company and what their risk is buying your products and services
- Creating lead information from prospects and delivering the information to sales people for follow up
- Reducing support calls by placing frequently asked questions online
Finally, always remember some of the basics when planning pages which include a nice layout (easy to read), good SEO habits which include good titles, page names, paragraph headings and content key phrases and always have a way for an interested prospect to contact you from that page.
If you have some additional suggestions please add them to the comments for this post!