Building an Artificially Intelligent Website #2 – Hosting
The last article in this series about creating an Artificially Intelligent Website discussed the benefits of selecting a Content Management System for your web marketing activity. In this article, I will discuss the engine which powers (or supplies power) to your Content Management System with the right server, operating system, services (email, ftp) and database connectivity. While you can...
Read MoreThe Other Social
Ok, by now you should have heard of Twitter. If you have not, you can click the link to see the site, or Google and read for hours! Effectively, Twitter and Facebook are the main websites people talk about when they say ‘Social’, however; there are literally hundreds of other social sites which have devoted users and your job should be to interact with them without overwhelming...
Read MoreHow RSS helps you build Susie
RSS is Really Simple Syndication. Effectively, it is a way to publish your content to be consumed by other vehicles (such as RSS readers, or services which use your RSS feed). Why should you care? Well, because with the power of RSS and MailChimp, you can pretty much automate your email list administration and delivery! One of the vehicles which drove marketing in the last 10 years is email...
Read MoreProtect your content from devastation, easily!
Okay, everyone should know that websites which are useful for sales take content. Sometimes, lots of content. In a Content Management System, this content (not including images, pdf’s, video’s etc.) all reside in your database. Now, for most of my clients, the database isn’t that big. However; remembering to backup the database is a complete pain since we have SO much more...
Read MoreYou still have to “upgrade” Susie sometimes
Okay, Susie can’t do everything for you, you will be required to manage her upon occasions and here is one such occasion. If you are not aware, ‘Susie’ is what we call our Artificial Sales Person who manages some of our web efforts for us. Effectively, ‘she’ receives your post, and will display it on the website according to your schedule. Also, Susie...
Read MoreSusie does the talking with Google, Bing and Yahoo… For Us!
Now, you always need to be thinking how to get more sales, and marketing (specifically search engine marketing) should never be overlooked. However, at times it is just not enough of a priority with everything else you do. This is where your new hire, Susie, comes in.
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