Sales and Marketing

Sales and Marketing

No 6 – 10 Rules for your Auto Dealership Blog

Rule #6 – Drop the ads!   Remember, this is about your blog site, not your main dealership site.   It’s quite tempting to allow your service provider to post a slew of ads on your website as a way to increase revenue from your dealership site. After all, having a site that pays for itself sounds like it would be very cost-effective, and it initially sounds like nothing bad...

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No 5 – 10 Rules for your Auto Dealership Blog

Rule #5 – Don’t be too enthusiastic.   If you are a frequent reader of business blogs, you have probably seen that blog – the blog that is so overly enthusiastic about the products it’s touting that it is beyond belief. Though sales staff love to show their enthusiasm for both the companies that hired them, and the products that they are selling, there is a certain point...

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No 4 – 10 Rules for your Auto Dealership Blog

Rule #4 – Stick to the topic.    Don’t Ramble Though it is often a shame to say, there are too many times when a writer simply seems to ramble on and on about nothing in particular in their blog. Scarily enough, many of these writers actually write for dealership blogs. When you see a blog or an article that doesn’t really make any sense in particular, you have probably seen...

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No 3 – 10 Rules for your Auto Dealership Blog

Rule #3 – Keep it simple.   You, as a writer or as a businessman, might have a Bachelor’s degree, a Master’s degree, or a Doctorate in the field of your choice. The very minimum you possess above your customers is an above average understanding of the terms specific to your industry. In fact, you have a very large “domain specific” knowledge which will surpass 99%...

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No 2 – 10 Rules for your Auto Dealership Blog

Rule #2 – Work on FINDING the Great Attributes of your Vehicles, Even if you don’t see them at first.   Sometimes, a manufacturer will roll out with a car that is just blah. The car won’t have any unique twists that make it unique, nor will it have any bonuses that would really create an incentive to buy it. These cars are difficult to glorify, and even more difficult to sell,...

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No 1 – 10 Rules For Your Auto Dealership Blog

Rule #1 – Never Insult Customers.    It’s true that certain groups of people tend to enjoy certain cars more than others. If you know that the brand of cars that you sell tends to attract older customers, don’t call your customers “old” in the blog articles you write. It seems like common sense, but it occasionally does happen, and when it does, people actively complain...

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