Many businesses have discovered the power of social media marketing; from creative entrepreneurs to long established blue-chip companies, this is the marketing way of the future. Strategies revolving around SMM allow them to stretch outside of their normal box, and attract customers from across the globe. When you create a professional presence on these networking sites, you increase the potential reach of your automotive business by the thousands.
Hosting contests with attractive rewards on social media websites, such as Facebook and Twitter, is an effective way to generate positive publicity for your business. Because of the way social media works, news of your contest will spread very quickly. Make your contest creative, fun, and relative to your services and products.
A contest example may be designing a logo to use for a future product concept car or truck.
Automotive SMM Headline Pointers
Attention-grabbing headlines for posts are key. The first thing the reader will see is your headline and you want to make a great impression. It’s important to grab their interest so they’ll read the whole article. So be sure to put some thought into coming up with a good hook.
Building up a hefty following in social media won’t happen right away, so always be patient. People must trust you as well as the product you are trying to sell them. Really concentrate on winning over people one by one, instead of trying to impress the world. You’ll be surprised at how many people you do make a mark on by simply concentrating on one person’s problems or ideas.
If you lack any ideas, search Twitter for recent tweets to see what the current comments are about the brand. Or, conversely find out complaints about other brands and highlight your brands solution. Don’t be negative!
Automotive Social Media
Offer exclusive discounts and perks to those who follow your social media profiles (if legally an option in your state). These offers should be something that is unique. You do not want your followers to be able to find something similar elsewhere. You can run a contest, for example. You could also try offering an exclusive offer or item for your fans instead. Or, you can simply make exclusive announcements via social media. Maybe you would let it be know that you promote your most recent offers on Social Media 24 hours early?
An effective social media marketing strategy goes far beyond posting the occasional online advertisement. Social networking gives you the ability to learn about your customers. You might also get them interested in your brand. You obviously have ample time to discuss your cars and services, but try to use this opportunity to discover more about your customers and their opinions on a “non-spammy” level.
When your automotive dealership is striving to do fifty different projects with too few people, just remember that a few comments is all it takes. People understand if you are not online 24 hours a day, however; it is better to have 21 comments across a week (3 a day) rather than 21 in 3 days and nothing for 4 days.