How to Create a Following: the Do’s to an Attractive Profile
Social networking became an instant hit because it is a creative platform for interaction. For quite a long time, people used the Internet to retrieve ideas, relate information and there was little time left for building relationships. The process was purely a one-way interaction and people quickly lost interest. Thanks to the 21st century, social media and various other technologies integrated the need to interact with each other.
And yet, it does not all begin and end with the creation of a social page. Whether one has decided to open an account with the most marketable social network or not, the opportunity to build relationships with those who have purchased your cars, or want to purchase your cars,does not begin so soon after. Like any other relationship, the social networks have to be nurtured too.
Just like with the normal daily and physical interaction, people need to spend time building on a better rapport via their profiles on the Internet to be to remain interesting. Consider this when you select the person who is going to work the social arena and give them the time necessary to accomplish the task.
Don’t be stingy with your resources or this will most certainly backfire on you.
1. Be Virtually Present
All kinds of relationships need an assurance that a relationship or connection actually exists. Though there is no physical relationship, social networks require their users to constantly update their profiles and statuses to retain a list of followers. This is the basic ingredient in creating not just a list of followers but friends over the net as well.
It is not enough that your dealership have a Facebook account or a mobile Twitter account. You have to do more than that, tick interests, choose links and make an update at least once a day. Friend requests must be answered as soon as possible or you could give out the feeling that you are not as open to the idea of being friends with those who matter to your dealership!
2. Be Interactive
The promise of social media is the enhanced way of communication: two-way interaction. Therefore, in order for people to follow you on your social page, you must be ready to interact. You must not merely watch as your friends’ list build up but rather at least make an effort to react to your page’s activities.
After a friend request, take some time to be the first one to say hi, or better yet, like their posts too. By being responsive, the other people will feel an open reception and will nurture the feeling for a long time, it could even lead to a follower and recommendation.
If you are on the social network to build relationships, being reactive to other people’s activity will earn you good points for noticing. If you are on it for marketing, the same concept applies only it will earn you more money. Therefore, to be on different social network needs work.
3. Be Profile Savvy
Do not leave your profile to chance and never assume that because you are visible that they will immediately add you. People can reject requests too, so you better be ready to sell your team over the Internet. The profile need not always show a face, you can have the Dealership logo or the logo of the brand(s) you sell.
Other people use a profile that reflects their choice of music, and such impresses other people who like the same genre and it will make them check out your page once in a while. The important thing is you have to be the one to lure people to your page with enthusiastic information (and a profile) which really cheers for your brand.
4. Watch Your Content
First of all, what you post is what gets your web page the attention. Whatever social networking site that you are on, you must always bear in mind that what you put in it reflects greatly on how you see your dealership. Though some would argue this point, the things, the updates and whatever content you plaster on your wall matters.
If you upload images, videos or words that seem to salesy, people may see you as a mere tool. If you go in heavy, some may stay away from you because of the drama. You must know how to gauge the situation and study the feedback after you have placed something on your wall.
A little bit of negativity will not hurt but it will not gain you friends as well. So that may defeat the very purpose of you creating an online profile, right? Marketers must always be on the safe side and on social networks, people are all seeking for the same thing: attention.
Your content will tell a lot about you and surely, it will get you some attention. It just has to be the right kind of attention so that it will profit you in a better way.
5. Be Real
The Internet is filled with pretentious people and because there is no way for people to actually confirm all your claims, you can say anything you want in order to impress. But in reality, false stories will take you nowhere.
Sometimes, because you are not being true, you will easily slip and reveal your true color. When this happens, not only will you lose face but because it is a social network, your reputation may be put on the line. Remember, everything you (or someone for your dealership) puts information online, that information can be out there FOREVER!
Potential friends and customers need to feel sincerity and saying some things that are not really reflective of the real you can end a promising relationship.
If you want to increase the traffic towards your site, you must take cue from the experts. This is a proven way of enhancing your chances of adding friends, visits, followers and even sales.
Understanding how people got so many friends and followers before you will not only present challenge but also can short cut your way of gaining attention. Social networks are all about getting attention and having others talk about your page. There are so many DIY articles over in the Internet so you can always read them too.
But what has already worked will not hurt your chances of optimizing your site a well. So why not read some and add not just friends and followers but traffic as well, right?