03/11/2014 (press release: minipres) // Dallas Fort Worth, Tx, USA //American Capital Home LoanWith the phenomenal rise in popularity and usage of social media, it is no wonder that every company worth its salt is harnessing the virtual platform to increase the scope for its business and expand the base of clients. Besides Facebook and Twitter, YouTube is the major social media website which has gained significant prominence. It has become extremely important nowadays to use this video sharing website for acquiring new listings, gain more referrals and achieve more closings. For helping businessmen and women understand the various ways of effectively employing YouTube to drive their businesses to success, ACC Home Loans has organized a Free Lunch & Learn which will be haled on March 26th and which will be headed by Michael Anderle, a Certified Google Adwords Professional, the host of The Google Marketing Podcast and the President of Simple Steps I.T.

Created with the goal of making realtors aware about the far reaching benefits of using YouTube, the No. 1 video sharing website in the

Google Adwords Marketing world, the Free Lunch & Learn event will be conducted between 11:00 AM and 12:30 PM. With this unique and noble initiative, attendees will be able to understand how to create professional videos promoting their businesses in a quick and easy manner.

Michael Anderle will be using his expertise to make the realtors attending the event, get to know the various handy tricks to get their listing video’s to rank for a large amount of search terms in Google, sometimes in minutes even. Another important aspect that attendees will be learning would be the 5 ‘Musts’ of using YouTube as a marketing technique to decrease costs and increase leads. Needless to say, lunch will be provided to the attendees and no more than 40 people will be permitted to attend this event.

Simple Steps IT is a Digital Marketing firm that works with clients to define, refine and implement efforts to acquire leads and customers through the use of digital advertising and website landing pages and engagement.